10 Important Google SEO Ranking & Promotional Facts You Must Know
Search Engine Optimization (SEP)
Recently, Google has been actively communicating with webmasters. Including updated recommendations for webmasters. The big plus is that the guys from Google give human, understandable and direct answers to all questions, unlike Google support, where you often see unsubscribes and go-ahead than real help. In the course of communication, insignificant details are revealed, which previously could only be guessed at. The most interesting questions and answers to them are covered in the article.
1. HTML Validation
John M at the next meeting for webmasters, and later on his Twitter account, explained that errors in the code could adversely affect the understanding of the WP Website by robots, in particular, the scanning of micro-markup, as well as the display of the WP Website on mobile phones.
And although the validity of HTML code is not a ranking factor, it’s worth checking the code of your WP Website using the W3 . org validator, now incorrect HTML code brings more problems than a few years ago.
2. Semantic markup does not guarantee beautiful snippets
Mark S. in the help forum for webmasters explained that even the correct implementation of the Schema . org markup is not a guarantee of showing Top snippets.
It is noteworthy that Top snippets are displayed when the request is relevant. In addition, Google reserves the right not to display Top snippets for Websites that do not meet the recommendations for quality Websites.
We talk more about Top snippets and ways to influence them at the webinar “Attractive DIY snippets.
3. Micro-marking is something to strive for
John Muller said that in 2016 Google will focus on structured data (micro-markup), which helps search engines better understand the content of resources and better rank them.
Google has repeatedly stated that in the future it plans to consider the possibility of having semantic markup as a signal for ranking. It doesn’t matter if the micro-marking in snippets allows to show more Info or not, it makes sense to mark the WP Website with it.
4. Outbound links are not a ranking factor
To market on Google it is very important to follow the tips, in actuality, there are no tricks here. This is the way we market Sites in the TOP: recommendations are studied by us, follow trends, extend the Enhanced our readers, and adjust strategies based on our expertise. To the question: “Is the keyword in the URL a ranking element?” Zineb Ait Bahaji reported that since December 2015, Google, if there are two addresses with the exact same content, but differing in protocols, will select https for indexing. Bear this in mind.
5. Do not close nofollow related links
In the continuation of the conversation about outbound links, another nuance is worth noting.
In January 2016, John Muller was asked the question:
“Our blog uses a plugin that automatically generates links to other related articles at the end of all posts. Should these links be closed in nofollow? Could this be considered spam? ”
By the way, our blog also uses a similar plugin, and at the very bottom of this article you will see a block:
We did it for a reason. This little trick allows you to increase the depth of viewing the Blog, preventing users from quickly leaving the WP Website(we hope you are also hooked by the headings of other articles and you do not limit yourself to reading one;)), and also re-links the WP Website qualitatively, improving indexing.
John Muller commented on it like this:
“From our point of view, this is normal. In fact, you create thereby the structure of the internal linking between articles within the site. Just do it automatically.
It is important that the main content of these pages is not generated automatically. For the articles themselves to be truly valuable. ”
We recommend that if you have a blog, try this chip too.
6. Title tag advanced tricks
The Title tag is not a critical ranking signal, as opposed to page content.
If there is no Title tag from the contents of the page, Google will be able to understand what is at stake. Conversely, with a tag and no content, it’s unlikely.
The title tag only helps the search engine understand what keywords should rank the page. John Muller has officially stated that the absence of the title tag will not lead to the loss of the page from the issuance of Google, but may worsen the ranking on request.
In addition, (I think this is not news for many), it is recommended that the Title tag and the H1 title be different, however, you should know that for good ranking in Google News both tags, contrary to general recommendations, should match. Google should make them the same if you need to get quick links in snippets.
7. Https Websites get more benefits
Surely you’ve heard that since 2014 Websites on https have a little more advantages when ranking on Google.
Zine said that since December 2015, Google, if there are two addresses with the same content, but differing only in protocols, will choose https for indexing by default. Keep this in mind.
8. Keywords in URL do not affect ranking
To the question: “Is the keyword in the URL a ranking factor?”
John Muller replied: “I think this is a very insignificant ranking factor. So that’s not what I would really pay attention to. ”
Therefore, you can use keywords in the URL, but do not dwell on this. Although in any case, the URL should be intuitive to the Individual.
For example, we try to use these addresses: /blog/2016/Search Engine Optimization (SEO) – I think you immediately understood what we’ll be talking about this article, without further decryption.
9. Short URLs Trending
Google has stated that in the long run it intends to consider the possibility of getting markup. It doesn’t matter whether the micro-marking in snippets allows to reveal more Information or not, it makes sense to indicate the WP Website with it. John Muller in the next meeting for webmasters, and later on his Twitter accounts, clarified that mistakes in the code may adversely impact the comprehension of the WP Website by robots, specifically, the scanning of micro-markup, in addition to the screen of the WP Website on cellular telephones.
10. Reviews are not a ranking factor
Great reviews are good and worth getting. But this will not be a ranking factor for Google.
On the other hand, if these reviews are not posted on third-party resources, but on the pages of your site, so they become part of the content, and in this case will be used as a ranking factor.
Therefore, for eCommerce Online Stores wishing to conquer the TOP of Google, it makes sense to add reviews about it on the product pages.
To promote on Google it is important to follow the Recommendations, in fact, there are no tricks here. This is how we promote Websites in the TOP: we study official recommendations, follow trends, adjust strategies based on our experience, and offer the Enhanced for you, our readers.